Available for new opportunities

Design Leader · Product · UX · Strategy

01 / Introduction

Design that
moves
people.

I'm Yaron — a seasoned design leader who builds research-driven, user-centric products at scale. From telecom giants to cybersecurity platforms, I've led UX across every stage of the product lifecycle.

View selected work LinkedIn

10+

Years designing

50M+

Users impacted

Major products

Industries led

UX Research Design Systems Strategy Leadership Mobile Enterprise

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02 / Selected Work

Projects that
matter.

Five years of design leadership spanning telecom, fintech, and enterprise cybersecurity.

Project 01SentinelOne

UX Newsletter

A monthly periodical — "S1/UX Highlights" — I created to keep a hyper-growth organisation aligned on UX strategy, research insights, and design progress. A Year in Review edition is shown.

Content StrategyInternal CommsUX Leadership

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Vodafone Italy

Project 02

CX 360°

A seamless end-to-end customer experience across retail store, mobile app, web portal, and contact centre — redesigned for 20M+ Vodafone Italy customers.

OmnichannelUX ResearchRetail

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KPI · Executive

Project 03

Executive BFF

Every executive's best friend — a mobile app that surfaces the most relevant KPIs in context, enabling wise decisions on the go without switching between platforms.

Mobile DesignData VizB2B

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Fintech · Consumer

Project 04

Beloved Billing

"Paid." — a hackathon-born mobile app for millennials that turns the dreaded bills experience into something calm, organised, and goal-driven with dream-based savings.

Consumer MobileFintechHackathon

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Field Operations

Project 05

Field-Tech Companion

The Uber of field technicians — a mobile app for freelance field-service professionals combining navigation, job management, and customer communication in a single streamlined interface.

B2B MobileWayfindingTask Flows

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03 / About

I build bridges between
strategy and screen.

Over a decade I've led UX across some of the world's most demanding environments — from a 50M-user telecom ecosystem at Vodafone Italy with frog Design, to heading the UX Research & Design team at SentinelOne, one of the world's top cybersecurity companies.

My practice sits at the intersection of user research, systems thinking, and execution craft. I believe the best design work happens when you deeply understand both the user's emotional reality and the business's strategic constraints — and find the seam where they meet.

Currently an independent Product & Design Growth Partner in the cybersecurity sector — partnering with executive teams at firms like Zero Networks and Cyclops Security (acquired by Check Point) to streamline complex SecOps workflows and architect scalable product strategy.

Career timeline

2024 — Present

Product & Design Growth Partner

Cybersecurity sector — Zero Networks · Cyclops Security (Check Point)

2022 — 2024

Agoda · a Booking Holdings Company

Design Manager

2020 — 2022

SentinelOne

Director, Global Head of User Experience

2018 — 2020

Datorama · a Salesforce Company

Product Design Lead

2018

Wix.com

Senior Product Designer

2015 — 2018

Amdocs & frog Design

Product Design Team Lead — Milan

Core disciplines

UX Research & Strategy95%

Product Design92%

Design Systems88%

Team Leadership90%

Prototyping & Interaction85%

Tools & methods

FigmaSketchPrincipleFullStoryHotjarDovetailMazeJiraNotionMiroUserTestingZeplinJobs-to-be-DoneDesign Sprints

Great design isn't about making things beautiful. It's about making complex things feel inevitable.

— Yaron Bachman

Design that moves people.

Projects thatmatter.

UX Newsletter

CX 360°

Executive BFF

Beloved Billing

Field-Tech Companion

I build bridges betweenstrategy and screen.

Let's build somethingworth remembering.

Design that
moves
people.

Projects that
matter.

I build bridges between
strategy and screen.

Let's build something
worth remembering.