Design that
moves
people.
I'm Yaron — a seasoned design leader who builds research-driven, user-centric products at scale. From telecom giants to cybersecurity platforms, I've led UX across every stage of the product lifecycle.
Projects that
matter.
UX Newsletter
A monthly periodical — "S1/UX Highlights" — I created to keep a hyper-growth organisation aligned on UX strategy, research insights, and design progress. A Year in Review edition is shown.
CX 360°
A seamless end-to-end customer experience across retail store, mobile app, web portal, and contact centre — redesigned for 20M+ Vodafone Italy customers.
Executive BFF
Every executive's best friend — a mobile app that surfaces the most relevant KPIs in context, enabling wise decisions on the go without switching between platforms.
Beloved Billing
"Paid." — a hackathon-born mobile app for millennials that turns the dreaded bills experience into something calm, organised, and goal-driven with dream-based savings.
Field-Tech Companion
The Uber of field technicians — a mobile app for freelance field-service professionals combining navigation, job management, and customer communication in a single streamlined interface.
I build bridges between
strategy and screen.
Over a decade I've led UX across some of the world's most demanding environments — from a 50M-user telecom ecosystem at Vodafone Italy with frog Design, to heading the UX Research & Design team at SentinelOne, one of the world's top cybersecurity companies.
My practice sits at the intersection of user research, systems thinking, and execution craft. I believe the best design work happens when you deeply understand both the user's emotional reality and the business's strategic constraints — and find the seam where they meet.
Currently an independent Product & Design Growth Partner in the cybersecurity sector — partnering with executive teams at firms like Zero Networks and Cyclops Security (acquired by Check Point) to streamline complex SecOps workflows and architect scalable product strategy.
Great design isn't about making things beautiful. It's about making complex things feel inevitable.
Let's build something
worth remembering.
Whether you're looking for a design leader to join your team, a strategic UX partner for a complex challenge, or just want to talk about the future of product design — I'd love to hear from you.